The logo is the first way your brand communicates with potential customers; so, a good logo should be unique, easy to recognize, and memorable for customers. While you create logo, designers for businesses often explore previous designs, understand new trends, customers and market needs or trends, etc. But, there are a few mistakes that are common while creating logos. Understanding these mistakes and rectifying them before you launch your final design will help you build a successful business identity.
Having a good business identity or logo is a crucial factor for business, therefore make sure you conduct proper research not only for creating logo design, trends, but also common mistakes that you can avoid.
This article will talk about common mistakes while designing a logo and a few ways to rectify them.
Here is the list of common logo mistakes and ways to rectify them:
- Using irrelevant color for your logo: Wrong Colour selection is one of the biggest mistakes to create logo. Often, people in order to follow trends select colors that are not suitable for their design or business niche. Every colour has its importance and psychological meaning, and a colour scheme; using the wrong colour for the business niche will not create a good impact. For instance, Using Purple and navy blue colour combinations for symbol logos.
How to rectify or fix them: Before you make corrections, understand colour schemes and contrast. Study colour theory, it will help you understand the possible and accurate colour combinations and how you can create your own colour contrast. Understand the Psychological meaning behind colours and colour theory, so you can choose a good combination for your business niche.
- Making a wrong font choice: When you create your own logo, the right font choice is essential for your successful design. The font is a crucial element, it can make or break your logo. Your logo font will be your business identity used at various places such as business cards, etc. The wrong font will have a bad impact on all across the business identity. Make sure you conduct enough research about fonts to be used.
How to rectify: Research about accurate and suitable fonts for logos, especially in your reach. Play with fonts to understand if they are suitable across all business identities. If required, you can purchase new fonts, modify existing fonts, and create your own. All in all, fonts should be aligned with design, colour combination, and should be suitable for all business identities.
- Using cliché icons or visuals: People often use Cliché icons for logo design, such as Light bulbs for depicting ideas, etc. When we brainstorm to make logo, these are the first ideas or things that come into our minds. That doesn’t mean you have to take the first thing into the design. These visual icons have created a stereotypical image in consumers’ minds. So, it becomes hard for businesses to distinguish from competitors in the market.
How to rectify: Make sure you brainstorm properly, and not go for the first idea. Research and try to bring out a more creative outlook to create something unique and recognizable away from stereotypical ideas. That will help your logo design to impress masses and distinguish from existing brands. Moreover, a unique and different logo will be more memorable for customers.
- Creating a rigid logo: One of the biggest mistakes that you can make to create your own logo is rigid logo design. Your logo is going to be used on different platforms and in different forms such as website, letterhead, newsletter, product packaging, flyers, business cards, etc. If your logo is generic and doesn’t fit into all your business identity requirements, it’s going to be a waste. A good logo should be able to fix at any place you want without hampering design elements or distorting logo design.
How to rectify: When you create logo, make sure you create mock-ups and prototypes for both online platforms and print assets. These prototypes give you an idea about how your logo will look across different platforms and in different forms. Check if it’s the same everywhere, if there’s an issue, you need to create flexibility in your logo by using vector design.
- Using more abstract and complicated methods: Many businesses believe a complicated and abstract design is unique and will make an impact on customers. No doubt, a complicated design would be unique, but using too much abstract and creating many complications make it difficult for customers to perceive your brand and memorize you.
How to rectify: Try to create a simple and classic logo that can be easy for customers to recognize and is memorable for them. Moreover, minimalist design logos look more unique and attractive than complicated designs.
- Using raster images or icons: One of the biggest mistakes you can make while creating a logo is using raster icons. Raster images or icons contain square pixels, which can break and distort your design when used. When you use a raster image or icon-based logo for a large platform or enhance their size, they lose originality.
How to rectify: Make sure you create your logo as a vector image or icon. Adobe illustrators allow you to create vector designs. Moreover, many online platforms or logo makers provide graphic design templates specially made with vectors to reduce pixels.
- Using numerous colour combinations in one design: Many logos fail to reach customers’ hearts or gain recognition due to the use of too many colours, which makes it unpleasant for the eyes. When you create logo, your design should be smooth for the eyes, it should not wander around the design. It becomes difficult to recognize.
How to rectify: Try to use a combination of two or three colours in your logo design. If you have to use more than two, try not to combine them in one place or use a smooth combination of tints and shades rather than contrast.
- Using inappropriate alignment: Alignment is everything in logo design, when logos create poor alignment of different font combinations, colours, visual symbols, or icons it becomes bad for eye movement. These unaligned logos look distorted and incomplete to consumers. It’s important in logos how you convey your message to consumers.
How to rectify: Humans generally read English from left to right, also known as F-pattern. Therefore, try to follow such patterns during designing and mock-ups. Moreover, try to create fonts and images or visuals readable rather than making equal spaces.
- Confusing with logo terminology: Logo making is a creative and brainstorming process, you need to have all your team and everyone involved in the project on the same page. Everyone should understand the terminology you are using. Sometimes while communicating about logo designs, the design team uses terminologies that are not understandable to other departments which leads to communication gaps.
How to rectify: One way to resolve your issue about confusing terminology is by providing both a visual and written explanation of what and why you are creating design and what you want to convey to your potential customers. So, other departments are able to be on the same page about your design process.
- Creating a trending but short-term logo: Another mistake some businesses and designers make while rebranding or creating a logo for a new business is designing short-term logos. These logo designs fall short or become a disadvantage when your company starts to grow. A good logo should grow with your business.
How to rectify: When you create a logo, make sure you keep in mind trends but also try to make logo design classic that can work for both trend and long-term vision of your brand.
Bottom line: These are some of the common mistakes that designs make or businesses make while creating logos, which can make it difficult to reach customers. Understand these mistakes and try to rectify them before launching your logo. If you’re creating a new design or rebranding your business identity, take a look at these mistakes with your previous logo before creating a new one.